OUR STORY
Mediflix was founded in 2020 by Steve Leber with a personal mission to transform healthcare access.
Faced with navigating the unbearable challenges and eventual loss of his wife Marion after a 5-year battle with Multiple Myeloma, former Rock and Roll impresario, Steve Leber, had access to the greatest minds and medicine money could offer, but still found navigating the healthcare system cumbersome, impersonal, and confusing.
When Leber describes Mediflix as "the most important thing I've done in my life," he's revealing how personal tragedy became the driving force for systemic change. This isn't just a business venture, it's a mission born from intimate knowledge of healthcare's failures and determination to spare other families the unnecessary suffering that comes from system inefficiencies.
FOUNDERS
STEVE LEBER | Chairman/Co-CEO, Founder
Steve Leber was the CEO of Leber Ventures and IPrime Health and Wellness, which are vehicles for incubating ideas and bringing them to market. He created and produced the first Aetna Infomercials and forged a partnership between Aetna and the Home Shopping Network to create and produce the first Direct Response Television program for the sale of insurance products in the U.S. He has also served as a Consultant to Aetna in its acquisition of 150, 000 new GROUP customers in New Jersey and is working with Anthem on new GROUP initiatives. As the Head of William Morris Agency Music, he personally represented, amongst other artists and groups, the Rolling Stones, Diana Ross, the Bee Gees and managed AC/DC, Aerosmith, the Scorpions and Michael Bolton. He also produced Beatlemania, Jesus Christ Superstar, the Moscow Circus in the US and the Teenage Ninja Mutant Turtles franchise. He is developing and producing the Broadway Musical, Warhol on Broadway, which is planned for its Broadway debut in 2026. At present, his main focus is on the launch of Mediflix.
NEIL BRAUN
Founder
Neil Braun has served as President of the NBC Television Network, CEO of Viacom entertainment and President of Imagine Entertainment (Ron Howard and Brian Grazer’s production company). For more than 20 years he served on the Board of Directors, Audit and Governance Committees of IMAX Corporation and on the boards of multiple non-profit organizations. Prior to the launch of Mediflix, Neil was Dean of the Lubin School of Business at Pace University. Neil went to the University of Chicago Law School and started his career as corporate attorney at Paul, Weiss in New York City. He leads the development and implementation of the Mediflix subscription level offerings.
RON BERK
Founder
Ron Berk graduated Georgetown University Law Center with a JD and NYU School of Law with a LLM degree. He practiced law for over 20 years representing Fortune 500 Companies such as General Motors Corp., Alcoa, and Aetna. Starting in 1991, he founded and became CEO of 14 integrated companies that designed, manufactured and sold luxury goods in omni channel distribution in the US and in selected countries internationally. In 1996, he founded a marketing company that specialized in selling product on Direct Response Television producing shows on QVC and HSN that sold over $2.5 billion in products setting volume and productivity records through new and creative ways to market and merchandise goods on television.
STEVE SCHEFFER
Founder
Steve Scheffer served for decades as President of HBO’s Film Programming acquiring all the movies for HBO and Cinemax from the major studios and independent producers (including HBO financed theatrical productions), overseeing distribution of HBO original programming such as The Sopranos and Sex and the City and overseeing HBO’s home video operations. Previously, he held executive positions at Columbia Pictures, MGM, Allied Artists, and Polydor Records.
MANAGEMENT TEAM
SANJAY PATEL
Co-CEO/CTO
Sanjay Patel has led technology initiatives at Microsoft, Amazon, Dunkin’, ADP, and John Hancock, bringing deep expertise in scalable solutions, HIPAA-compliant healthcare platforms, and AI-driven clinical decision support systems.
MATT STERN, MD, Medical
Matt Stern is a board-certified neurologist specializing in Parkinson's disease and movement disorders. He is also a Professor Emeritus at Penn Medicine with extensive clinical and research experience.
SHARON CAMMISA
Experience
Sharon Cammisa brings expertise in healthcare marketing, highlighted by a successful WPP acquisition. She specializes in patient journey mapping, provider engagement, and regulatory-compliant campaigns.
SPENCER FALK
Growth
Spencer Falk has four decades of healthcare commercial experience with multiple successful company exits. He also has expertise in market access strategies, reimbursement navigation, and scaling healthcare businesses.
PAUL KENDLE
Operations
Paul Kendle brings extensive operations and finance leadership across both public and private healthcare and technology companies, with expertise in financial planning, investor relations, and healthcare economics.
ADVISORS
PHIL E. STIEG, MD, PhD
Dr. Phil Stieg serves as Chairman of Neurological Surgery at NewYork-Presbyterian/Weill Cornell Medicine and is a internationally recognized neurosurgeon and media personality. He founded the Weill Cornell Medicine Brain and Spine Center and established the Brain Tumor Foundation. Dr. Stieg's media experience includes hosting "This Week in America" and serving as a medical correspondent, bringing unique expertise in translating complex medical concepts for broader audiences. His surgical expertise and communication skills provide valuable guidance on clinical credibility and public health messaging.
FATIMA CODY STANFORD, MD, MPH, MPA
Dr. Fatima Cody Stanford is a Harvard Medical School faculty member and Massachusetts General Hospital physician specializing in obesity medicine and policy. She serves on multiple national committees addressing health equity and obesity policy, bringing both clinical expertise and policy-making experience. Dr. Stanford's research focuses on health disparities, social determinants of health, and innovative approaches to chronic disease management. Her expertise ensures our solutions address diverse patient populations and incorporate health equity principles.
REED TUCKSON, MD, FACP
Dr. Reed Tuckson previously served as Chief Medical Officer at UnitedHealth Group and held leadership positions at the American Medical Association, bringing extensive experience in health policy, quality measurement, and health equity initiatives. His career spans clinical practice, health plan leadership, professional association governance, and health equity advocacy. Dr. Tuckson's national healthcare leadership experience and deep understanding of health system dynamics provide crucial insights for navigating complex healthcare stakeholder relationships and driving meaningful health outcomes.
DAVID RHEW, MD
Dr. David Rhew serves as Chief Medical Officer and VP of Healthcare at Microsoft, where he leads healthcare AI initiatives and digital health strategy. His background includes leadership roles at Samsung Electronics, UCLA Health, and Stanford University Medical Center, as well as clinical experience at Cedars-Sinai Medical Center. Dr. Rhew's expertise spans healthcare technology innovation, clinical informatics, population health management, and the intersection of AI and clinical care. His insights are invaluable for developing technology solutions that integrate seamlessly into clinical workflows.